Web Design & Development
As the Internet continues to be the most effective and efficient way to reach and grow an audience, DADM creates a platform of undeniable success for our clients that is continually customized as your business grows. Through the efforts of our team of over 20 top designers and developers, we provide clients of all sizes with a turn-key solution that has the expertise and knowledge to service your every need with:- Expertly designed webpages
- Easy dynamic drop-down navigation menus
- Multi-media capabilities for audio, video and more
- Newsletter sign-up and implementation for E-blasts and Mobile
- Blog creation, posting of client supplied blogs and ghost blogging
- Links to Social Networking sites such as Facebook, Twitter, Pinterest, etc.
- Social Media integration including feeds and Like buttons
- The ability for visitors to easily share content on your site with others via email, social sites, blogs, etc.
- The ability to self-maintain your site with minimal training
- SEO friendly page links to help index your site in the most popular search engines such as Google, Yahoo! and Bing
- Full sitemap to help search engine robots crawl your site
- Submission to search engine directories such as Google, Yahoo! and Bing
- Critical platform security updates to help protect you and your site's visitors
- Link building strategies to help you raise your brand to the top of search results
- A personalized project management site through Basecamp to track progress and benchmarks
- Website maintenance plans available
- The sky is the limit and we can customize your site to exceed your dream specifications!
E-Commerce
A great website can generate more than just attention, it can ring the cash register for your services and product with:- A branded user interface
- Featured item displays
- Product image displays
- Utilization of sales and promotions
- Password Protected Customer Login
- Shopping cart with Secure Check-out
- Physical and digital product fulfillment/distribution
- Customizable item categories and quantities
- Domestic and International shipping
- Sales tax calculation
- Revenue tracking
- User Friendly backend admin
High End Graphic Design
Your logo is a powerful statement that tells a story in one glance.Make a great first impression with the help of Day After Day Marketing's talented team of professional and experienced designers.
Besides brand/logo design we also service the following:
- Promotional Sell Sheets
- Publication Ads to Spec
- Brochures
- T-Shirt and Merch Design
- Posters
- Billboards
- CD/DVD Packaging
- Tour Admats
- Laminates/Passes
Search Engine Optimization (SEO)
If you have an AMAZING website, you need to receive a top shelf return on your investment.Billions of consumers and fans are online every single day so how do you direct the online world's attention to YOUR brand in order to create consumer loyalty and continual word of mouth advertising? DADM has extensive experience in building online identities that have been strategically proven to cut through the clutter on the Internet and drive attention to YOU.
Search Engine Optimization (SEO):
As part of the monthly services, clients will receive a detailed analysis of the previous month's traffic in order to initiate and implement changes, which may include any of the following:
- Identifying Keywords and Phrases that best drive traffic for your industry and target area
- Providing consumer friendly copy that is search engine effective
- Submission to search engine directories such as Google, Yahoo! and Bing
- Link building strategies such as submitting your website to industry relevant directories
- Creating business blogs to stimulate chatter, ghost blogging and more
- Creating and optimizing additional pages of copy to target client's ideal keywords and phrases
- Making changes to current pages to improve already targeted keywords
On a monthly basis, DADM will participate in an evaluative review including:
- Providing the client with a granular SEO report showing data, competitor reports, movement from last month, etc. to ensure your moving in the right direction
- Tracking daily/monthly/yearly site traffic along with top content pages and clicks to help optimize your site to suit your audience
Pay Per Click (PPC) Advertising
After the new website has been launched, DADM will jump start the exposure of your website through a combination of Google Adwords, Bing Search Advertising and/or Facebook Ads.Our pay per click management plan consists of several phases:
- Phase 1: Keyword Research and Selection: DADM will perform extensive keyword and competitive research to ensure the campaigns which we create will target the best possible audience for your product or service. This information will be used to create a suggested keyword phrase list, which will be used for your advertising.
- Phase 2: Media Selection: After a targeted keyword phrase list has been created, we will choose the best online advertising mediums in which to place your ads. This may consist of Google Adwords, Bing Search Advertising and/or Facebook Ads.
- Phase 3: Creative Development: DADM's team of online advertising experts will create custom ads (titles and descriptions) to maximize click-thru and conversion rates for each advertising medium. In addition, we will make recommendations as to which landing pages will be used for each keyword phrase.
- Phase 4: Pay Per Click Bid Management: DADM will provide monthly pay per click management tasks including ad performance monitoring, bid price changes and bid position maintenance.
- Phase 5 (ongoing): Pay Per Click Monthly Analysis: At the conclusion of each month, we will perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. Based on the results, we will make recommendations and implement any required ad copy changes, budget updates and keyword phrase adjustments.
Email Marketing
There is no way to reach the masses more efficiently than via an effective email marketing campaign, but how do you design and develop collateral that doesn't end up in "spam" or never get opened?Our team will deploy a customized, highly targeted email marketing campaign that specifically services the best interests of your brand through:
- The design and development of client branded email templates
- Highly targeted email list segmentation by subscriber supplied data
- Logistic tracking and open rate info
- Customized relevant landing pages to drive conversion
- A personalized client log-in complete with password
- If client desires to have DADM oversee the management of this service, we charge either a monthly flat rate or per hour
Social Media
Over half a billion people are on Facebook alone - that is 1 out of every 15 people in the world!Stay ahead of the curve by allowing our designers to expertly build out your social networking profiles so your brand and consumer are constantly interacting. DADM will tirelessly work with your team to keep your sites "fresh" to insure consumer loyalty and word of mouth advertising through Facebook, Twitter, Pinterest, Myspace, YouTube, LinkedIn and more.